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Grab a camera and an idea. Tell us in less than 30 seconds how ethanol is a part of your life and
how you're fueling American independence and a greener, cleaner future one tank at a time.
We'll even provide you with a loaded toolbox to help you create your video.
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WHAT IT'S ABOUT
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You're invited to help Fuel The Change to a better environment, a better America, and a better earth. Create a 27 second video promoting the advantages of ethanol. How is ethanol a part of your life? How do you see ethanol making a difference in the environment? Or, describe your burning desire to drive Americans to use ethanol.
Remember- this is your video, so think like a movie director. Intrigue us with drama, humor us, or use your own creative hook and get your message across. You have the green light to take the wheel and fuel the change!
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HOW TO ENTER
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You are creating a commercial - remember , if you are the Grand Prize winner, your video may even be shown on the TV coverage of the Indianapolis 500 ®! So do your research, figure out how ethanol can make a positive difference in the life of you, your family or all of America, and capture it on camera. Check out the Official Rules of the contest first, so you know what you're shooting for, create your vdeo, then upload it to this site here. We'll take a first pass at it and if it meets the basic criteria, we'll post it online within a day or two for you to promote it to your friends and family, and anyone else you can reach. Garner some good ratings and before you know it, your video could be cruising into first place. If you've created something original, with a powerful and effective message that promotes ethanol, you could be on your way to $10,000 and a potential airing during the coverage of one of the most watched sporting events of the year, the Indianapolis 500®!
You can read the detailed rules here (and you should) but here's the basics:
- You must be at least 14 years of age and live in the United States
- You're creating a potential TV commercial, so make it 27 seconds
- Make it positive, capture people's imaginations
- Be original, don't plagiarize someone else's work (although we've given you some starter material in the Video Toolbox if you need it)
- Use the help that you'll find on this site and at www.drivingethanol.org
- Submit your video and if it's judged vote-worthy, then rally the team to vote for you
- Ratings made by people visiting the site and viewing your submission count significantly (40%) towards the Grand Prize Award, and there's also a People's Choice Award ($5,000) for the best rated video.
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- There will also be 3 Sponsor's Choice Awards ($1,250 each) for the best 3 videos that reflect the themes of the promotion
- People can come back every day and rate your video, so reel them in
- Anyone who votes - except you, dear Contestant (since you're going for the big one), gets a chance each week to win a $500 debit card
- You have until April 21st to submit your video, but remember, the sooner you submit it, the sooner you can start getting those voters in
- The more voters you can find, and that they can find, the better off you'll be, so round them up
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JUDGING CRITERIA
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First off, we'll check out your video for creativity (25%), originality (25%) and relevance to the ethanol theme (50%), and also that you followed the basic rules of the contest. Then we'll post your entry to the site and give you some tools to let other people know about it. Get your friends, family, neighbors and that guy you knew at school but never talked to come in and vote if you can.
On April 21st, we’ll stop taking any more submissions, at which time an expert panel of judges will rate the videos based on creativity (20%), relevance (20%), suitability for use in an advertisement (20% ) and factor in the voters rating (40%)
So.make it good, tell everyone about it. They love you..they really love you.
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HOW TO VOTE
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This one's easy.
- Click here
- Register (or if you already have, just log in)
- View and rate videos (sure you can be nicer to your friends than everyone else, but be a good sport, too)
- Come back and do it again, if you want a shot at a debit card full of cash!
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